BUBS’ Cool Blueberry Skull Foam Makes Waves Among Tasters!
BUBS Candy Company has introduced a new star to its lineup: Cool Blueberry Skull Foam. Two years ago, in September 2021, BUBS expanded its SKALLE pouch series with this fruity delight. The light blue micro skulls, coated with tangy blueberry sugar, quickly became a favorite among candy enthusiasts. Produced in BUBS’ Småland factory, these candies are not only vegan but also Fairtrade-certified—offering a guilt-free indulgence.
Top Ratings and New Fans
In August of this year, Cool Blueberry Skull Foam embarked on a nationwide tour as part of the Smakbox* tasting box, aiming to delight existing fans and attract new ones. The product’s success was undeniable, with an impressive 59% of tasters awarding it top marks! Both the repurchase rate and recommendation rate surpassed those of other products in its category.
“Fans were delighted by its fruity and sweet flavors—they couldn’t get enough,” read one of the many positive reviews from our tasters. We appreciate the feedback and support received.
Feedback Provides Insights
Understanding consumer preferences and staying ahead of flavor trends are priorities for BUBS. Despite BUBS’ extensive experience in candy production and robust sales figures, feedback from consumers remains invaluable for refining products. Collaboration with Smakbox continues to provide crucial insights that shape BUBS’ product development strategies.
