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Sweden's everyday chocolate since 1916 — the block in every kitchen drawer.
Marabou is not special-occasion chocolate in Sweden. It is Tuesday chocolate: a big flat block broken square by square, usually while doing something else. The milk chocolate base is softer and milkier than most European bars, which is why people who grew up on it find other chocolate faintly disappointing.
Schweizernöt and Helnöt are the two most-asked-for after the plain block, and Havssalt is the one that converts people who claim not to like milk chocolate.