Unwrapping…
The whole BUBS shelf — skulls, ovals and Goody bags, straight from Jönköping.
BUBS has made candy in Jönköping since 1993, and for most of that time it was a Swedish domestic favourite that visitors took home in suitcases. The viral moment in 2023 changed the scale, not the product: the recipes and the slightly unfussy bags are the same.
The signature is the two-layer build — a chewy fruit top over a soft foam base — in the skull, oval and Goody shapes. Start with Cool Cola if you want the classic, Sour Skulls if you want the one everybody talks about, and the Goody bags if you want to try several at once.