Candy, as opposed to chocolate
The range divides roughly in half, and this is the half that is not chocolate: gummies, foam, chews, liquorice, the sour things, the marshmallow cars. In Swedish it is godis rather than choklad, and Swedes keep the two quite separate — a pick & mix bag is one or the other, not both.
If you came looking for a block to break square by square, you want the chocolate page. If you came for the things that made Swedish candy travel, you are in the right place.
What Swedish candy does differently
Texture, mostly. Swedish makers build on foam and whipped bases rather than on gelatine alone, so a piece tends to have two textures rather than one — a chewy layer over something lighter that gives way first. BUBS is the clearest example and the reason the skulls went round the world.
Flavour is the other half. Fruit here is meant to taste like the fruit rather than like sweetness in a fruit colour, which is why a Malaco pear tastes like pear and surprises people who expected generic candy flavour.
How to navigate it
By taste, if you know what you like: sour or sweet. By maker, if you have heard a name: BUBS, Malaco, Ahlgrens Bilar. By diet, if you need to: vegan, where more of this shelf qualifies than you would expect.
And if none of that helps because you have never eaten any of it, take a ready-made mix and find out cheaply.