★ Brand pages ★
The brands behind the candy.
The makers behind the mix — Swedish icons and the neighbours Swedes love just as much. Each page is a short history, the iconic products, the recent news, and where to start.

Founded 1908 · Sweden
BUBS
The candy other Swedish brands quietly measure themselves against.
Explore →

Founded 1934 · Sweden
Malaco
The workhorse that built the modern Swedish candy aisle.
Explore →

Founded 1862 · Sweden
Cloetta
The grandparent of Swedish confectionery — making candy since 1862.
Explore →

Founded 1885 · Sweden
Ahlgrens
Makers of Bilar — the small marshmallow cars Sweden eats more of than anyone.
Explore →

Founded 1891 · Finland
Fazer
Northern Europe's most respected chocolate, since 1891.
Explore →

Founded 1916 · Sweden
Marabou
What Swedes mean when they say 'milk chocolate.'
Explore →
