What is in the range
Just over a hundred products, and they divide more or less in half. One half is candy in the Swedish sense — gummies, foam, chews, the sour things — and the other is chocolate, which in Sweden means a big flat block broken square by square rather than anything wrapped like a gift. If you already know which side you are on, go straight to candy or chocolate.
The grid is ordered by what actually sells, most-ordered first, so the top of this page is the closest thing we have to a recommendation. It moves on its own as buying habits move.
Is all of it Swedish?
No, and we would rather say so than let you find out at the door. Pickmix is a Swedish company shipping from Sweden, and Swedish candy is the heart of the range — BUBS from Jönköping, Malaco, Cloetta, Ahlgrens Bilar, Marabou. Alongside them sit the makers that have been in Swedish pick & mix bowls for generations without being Swedish: Fazer is Finnish, Toms Danish, MAOAM German, Swizzels British, Fini Spanish.
That is not a compromise, it is what a Swedish candy counter looks like. If you specifically want the Swedish-made shelf, Swedish candy filters to it and explains why it tastes the way it does.
Where to start if you have never had it
Three honest answers. The best sellers if you trust a crowd. A ready-made mix if you would rather try eight things than commit to a bag of one. Or build your own mix and pick every piece yourself, which is how candy is actually bought in Sweden.
If you want the single most-asked-for item rather than a category: BUBS Sour Skulls. They are the ones that travelled, and the two-layer build — chewy fruit over soft foam — is the thing most people have never eaten before.
Shipping, duties and returns
One flat shipping rate by order value, free over $99, and we pay the customs bill rather than leaving it at your door. Orders placed before 12:00 Swedish time usually ship the same day; handling is nought to two business days. Returns are 14 days on unopened items, and the return postage is yours — we would rather write that here than surprise you with it. Full detail on shipping and returns.