Sött, the other half of the counter
Swedish candy gets sorted into surt and sött before anything else — sour or sweet — and a Swede filling a pick & mix bag is usually deciding between those two walls rather than between flavours. This is the sweet wall: marshmallow cars, fruit gummies, cola bottles, foam bars, toffee. It is what most Swedish children reach for first and what most adults quietly come back to.
Sweet here does not mean sugary
The Swedish version of sweet is less sugary than it sounds. Flavour comes first: a banana piece tastes like banana rather than like generic candy sweetness, and the fruit notes are kept clean instead of being buried. The texture is the other half of it — softer and springier than the dense gummies sold in most of the world, because Swedish makers build on foam and whipped bases rather than on gelatine alone.
That is why people who say they do not really like sweets often change their mind on Ahlgrens Bilar. It is technically marshmallow, it eats like a dense cloud, and it has outsold everything else in Sweden for decades.
Where to start
For a first order: Ahlgrens Bilar for the texture, Malaco Gott & Blandat for the variety, and BUBS Banana Ovals if you want to know what the foam-and-chew build tastes like without the sour. If you would rather not choose, a ready-made mix covers the sweet wall in one bag.
If you want the opposite end instead, it is all on sour candy — and plenty of people order both and mix them.